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3’000 Automatic Ads to Advertise Correct Opening Hours – Case Study Migros x Webrepublic
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2016Jun 22
Webrepublic’s engineering developed a smart solution to deliver more relevant and correct information to Migros’ clients who are searching for their Migros opening hours online. The highly relevant ad copy resulted in a CTR drop by 25% and thus lower costs for Migros. At the same time, Impressions rose by 80%. Thanks to this solution, everyday 10’000s of Migros clients know whether their prefered branch is open. Find out more about the success story: http://wbrp.li/29ePyCW. Client David Burst – Projektleiter Media (Migros Genossenschaftsbund) Webrepublic Fabian Serger – Consultant SEA (Webrepublic) CĂ©sar Desales – Software Engineer (Webrepublic) Video Direction: Sophie Hwang (blassfisch.com) Animation: Sophie Hwang (blassfisch.com) Story Line: Simon WĂŒthrich (Webrepublic) Copy: Simon WĂŒthrich (Webrepublic) Music: Evgeny Kiselevich (Freelance)

Webrepublic AG

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